THE LV STORY
Initiate your adventure into extraordinary wood flooring with LV Wood’s luxury offerings. Set up a Virtual Consultation with our adept team to delve into our premier range. For quick, bespoke advice, feel free to contact us at 908-232-6600. Transform your environment with our refined and top quality wood flooring options.
Founding of LV Wood
Jim Caroll, an expert in antique and millwork refinishing, laid the foundation for LV Wood. His skill in restoring the splendor of Gilded Age mansions in Buffalo, NY, highlighted his deep appreciation for wood. This appreciation inspired the name of his first company, reflecting his “reverence for wood.” Jim, together with his wife and business partner Carolyn, started Buffalo Hardwood in North Buffalo in 1985. Known as Pops and CC, they led the company to become a leader in Western NY’s wood flooring industry, recognized by the National Wood Flooring Association for their outstanding work.
Expansion and Transformation
Over 15 years, the company expanded, leading to a new showroom and warehouse. Jim and CC’s travels in Italy influenced them to sell their Buffalo business to focus on opportunities abroad. In 1999, a meeting in Milan with an Italian wood floor manufacturer resulted in the Carolls representing them in North America, creating Legno Veneto. James Caroll, Jim’s son, joined the business, immersing himself in Italian culture and expanding the company to represent multiple Italian firms.
In 2005, focusing on American-made materials, Pops and James established a national sales, sampling, and logistics center, emphasizing traditional refinishing techniques. This shift marked a return to Jim’s roots, with James at the helm of product development. The company then transitioned to focusing on domestically made wood flooring, evolving into LV Wood. In 2008, James inaugurated LV Wood’s first flagship showroom in NYC’s Flatiron district, setting a new standard in the industry.
For a Virtual Consultation or tailored advice, contact us at 908-232-6600 and enhance your space with our elegant and superior wood flooring options.