“Meeting with editors of consumer and design-focused publications provides an opportunity for NWFA to establish itself as the go-to contact for all their wood flooring questions,” said NWFA President and CEO Michael Martin in a statement. “It allows us to understand what their editorial needs may be, and gives us an opportunity to provide resources that align with their editorial calendars.”
NWFA also used the media tour to present information about maintenance, the benefit of wood over other look-alike options, trends and how to find qualified flooring professionals through the association’s “Find a Professional” web search function.
Bona is the main sponsor of the Wood Floor Styles and Trends publication. The company also shared new products during the media tour, including its DriFast Stain Collection.