They say it’s custom flooring — but it’s just another factory finish.
Here’s how to spot the difference.

In Bergen County’s luxury market—where no detail goes unnoticed—flooring should never be an afterthought. Yet too many companies promise “custom” and deliver prefinished planks with minor tweaks.

You pick a color, choose a width, maybe get an oil or matte finish — and they call it bespoke.
But that’s not craftsmanship. That’s a template with your name on it.

At New York City Wood Floors, powered by Huggins Wood Floor Specialist, we design wood floors that are made for how you live — not how fast they can ship.

A real custom floor doesn’t begin in a showroom. It starts with a conversation about your home in Alpine, your natural light in Franklin Lakes, your design goals in Saddle River, or your modern aesthetic in Englewood Cliffs.

If your flooring provider isn’t asking about your space, your style, and your lifestyle first — they’re not creating a floor. They’re selling a product.