They say it’s custom flooring — but it’s just another factory finish.
Here’s how to spot the difference.

In a place like Greenwich, CT, where refined architecture and luxury living go hand in hand, settling for a “close enough” floor simply doesn’t cut it.

Most flooring companies will present a few prefinished planks, let you choose a stain, maybe offer a width adjustment — and call it “custom.” But that’s not bespoke. That’s a mass-produced template with minimal edits.

At New York City Wood Floors, a division of Huggins Wood Floor Specialist, we believe **a real custom wood floor begins with your life—**not a sample board. We ask how you live. What feeling you want when your feet hit the floor in the morning. Where the sunlight moves through the home. How the flooring should respond to the scale and energy of the room.

Real custom floors are not chosen. They are crafted. Designed for the unique rhythm of your home and lifestyle.

If your flooring provider isn’t asking about that first — they’re simply selling you a product, not creating a legacy underfoot.