They say it’s custom flooring — but it’s just another factory finish.
Here’s how to spot the difference.

In the New York City design world, true customization matters. But most flooring companies will show you a few prefinished planks, ask you to choose a color, and maybe change the width. That’s not custom — that’s a template with a tweak.

At New York City Wood Floors, a division of Huggins Wood Floor Specialist, we’ve seen it all. And we know: real bespoke floors don’t begin with an off-the-shelf suggestion. They begin with a conversation. A conversation about the way your client lives in their Soho loft, or how light moves across the reclaimed oak in a Tribeca penthouse. We design floors around architecture, lifestyle, and mood—not just aesthetics.

If your flooring provider isn’t asking how your client moves, feels, entertains, or rests in their space—they’re not crafting a floor. They’re delivering another box with your name on it.